I am a Chief Marketing Officer providing services to technology and healthcare companies.

My strengths lie in designing and implementing customer-centric marketing strategies and go-to-market implementations that drive revenue and grow company value.

If you are looking for an experienced executive leader to help you accelerate your strategic marketing objectives and reach next-level growth, visibility, and revenue - we should talk.

I am a Chief Marketing Officer providing services to technology companies.

My strengths lie in designing and implementing customer-centric marketing strategies and go-to-market implementations that drive revenue and grow company value.

What I do

I am an experienced C-suite executive with a passion for building highly functional and productive teams. I help lead multi-disciplinary global teams towards successful results, by focusing on operations and a unified vision.

Specializing In

Technology, SaaS | Software, Healthcare

B2B | B2C, Start-ups, Private Equity

About Me

I am a highly strategic marketer with experience in all areas of marketing from brand building, to product marketing, to demand generation, to public relations.

Fractional CMO Services

Tap into my 15+ years of experience leading marketing and business development for highly technical markets, and apply it to your needs today.

Dr. Masha V. Petrova: 5 Things You Need To Know To Successfully Manage a Team
Taking a Cloud-Based Approach to Computer-Aided Engineering
3D Printing Simulation, Part 1: Where Are We Now?
Peer-Reviewed Journal Publications (Engineering Research) Dr. Masha V. Petrova

What is a Fractional CMO?

An experienced marketing leader who operates as a part-time executive in your company during a specified time period.  

Compared to a project-based external consultant, a Fractional CMO is often involved in the day-to-day operations and key decision-making activities as if they were an employee.

If you’re not ready to hire a full-time CMO but don’t want to outsource your marketing leadership to an agency or a project-based consultant, a Fractional CMO brings experienced leadership to help accelerate your strategic objectives and reach next-level of growth, visibility, and revenue.

  • Corporate Marketing Strategy

  • Brand Strategy and Brand Equity Growth 

  • Messaging and Positioning

    (specializing in highly technical B2B products, and complex product portfolios)

  • Go-to-Market Strategy 

  • International Market Expansion

  • Product Marketing

    (specializing in highly technical B2B products)

  • Content Marketing Strategy

  • Public Relations 

Launching | Developing | Optimizing | Executing

  • Digital Marekting (B2B) 

  • Social Media Strategy (paid and organic)

  • Customer Experience and Engagement Strategy

  • Sales Enablement  

  • Lead Generation Process and Operations

  • Marketing Operations

  • Hiring, Managing, and Optimizing Marketing Teams

  • Developing and Optimizing Marketing Budgets

  • Board and Investor Presentations

  • Fundraising Pitches